
You’ve probably heard of it or seen the colorful logos, but do you know what Microsoft’s Games for Windows initiative is all about? Let me tell you.
Basically, it's supposed to be a push to make PC gaming as accessible and user-friendly as your average Xbox 360. Pop your tray, drop in a Crysis or BioShock DVD, and presto game-o. In theory, anyway. In practice, since that's clearly not what happens when you plop pretty much anything into your PC, it’s little more than a redundant brand awareness campaign for Microsoft's ubiquitous OS.